= 1 Available Now!
Today, on July 19th, one of the greatest and most influential rock bands of all time, Deep Purple, release their brand-new studio album ‘=1’.
With three successful singles – ‘Portable Door’, ‘Pictures of You’ and ‘Lazy Sod’ – already making waves, listeners worldwide have eagerly been awaiting Deep Purple’s 23rd studio album.
‘=1’ follows the band’s consecutive No. 1 albums ‘Whoosh!’ (2020), ‘inFinite’ (2017) and ‘NOW What?!’ (2013).
With the legendary Bob Ezrin once again producing, the record evokes the pioneering band’s classic sound, without relying on nostalgia. ‘=1’ embodies the essence and attitude of Deep Purple’s 1970s incarnation possibly more than any other album in recent memory.
To celebrate the new album, Deep Purple is currently on the grand =1 MORE TIME world tour. Performing in sold-out arenas and at the biggest summer rock festivals, they are bringing the new songs to millions of fans.
Yesterday evening, the first fans had the chance to experience the entire album at pre-listening events in selected indie record stores worldwide. Simultaneously, the film accompanying the new album, ‘Access All Areas’, premiered in more than 70 cinemas across Germany, Austria, and Switzerland.
Not only fans but also media outlets have highly anticipated and praised the album prior to today’s release:
‘=1 is a classic. 10/10’ - ROCKS
‘Their finest moment this century.’ - Classic Rock
‘A true rock banger.’ - Eclipsed
‘Highly recommended.’ - Fireworks
‘=1’ is available now via earMUSIC as Ltd. CD+DVD (Digipak), CD (Jewelcase), 2LP Gatefold (black, 180g), Ltd. Purple 2LP Gatefold (180g), Ltd. Crystal Clear 2LP (180g) and Ltd. Box Set (CD+DVD Digipak, 2LP black Gatefold, 3x exclusive 10” vinyl editions featuring live recordings from Deep Purple’s 2022 tour, exclusive Collector’s T-shirt, 2x exclusive guitar picks, 1x exclusive art print, 1x exclusive lanyard, and the chance to win a Golden Ticket giving access to every show on the Deep Purple ‘=1 MORE TIME’ tour).
All LPs include a rich 12-page LP sized booklet – exclusively in the first print run!
The bonus DVD features the approx. 60min documentary ‘Access All Areas’ joining Deep Purple backstage on tour and providing an exclusive look behind the scenes.
Further exclusive items are available via the official album store: Ltd. 2LP Picture Disc, Ltd. Cassette, and various bundles with exclusive and limited merchandise.