‘PORTABLE DOOR’ OUT TODAY
Produced by the Berlin-based agency Mutter & Vater and directed by Leo Feimer, the video showcases Deep Purple against the backdrop of the new album artwork, capturing the band in their essence as they share a stage and perform together.
The enigmatic album title ‘=1’ encapsulates the band’s philosophy of unity amidst complexity, promising an album that resonates deeply with their five decades spanning hard rock legacy. Produced once again by iconic Bob Ezrin, ‘=1’ captures the purest classic Deep Purple sound, without relying on nostalgia.
In a recent interview regarding the sonic direction of their upcoming album, guitarist Simon McBride shared insights, saying: “The new album will reflect what the five of us create in the rehearsal room. Many of the songs, like ‘Portable Door’, were written in the first sessions and literally came together in 5 or 10 minutes. It all was so easy and natural.”
Frontman Ian Gillan, highlighting the organic nature of Deep Purple’s song writing, added: “Throughout Deep Purple’s history, our best songs have always been those that were written in no time at all. We’ve played what felt good and developed songs as we have always done.”
In celebration of the new album, Deep Purple will perform more than 60 concerts worldwide this year during their ‘=1 MORE TIME’ tour.
With three consecutive No.1 albums in their back pocket and a resurgent new energy powering them forward, this is Deep Purple at their pinnacle. ‘Now WHAT?!’ (2013), inFinite’ (2017), and ‘Whoosh!’ (2020) have sold over one million copies worldwide, making Deep Purple one of the most successful rock bands currently active. The latest studio album, “Whoosh!”, reached #1 on the album charts in 7 countries and charted in the top 10 in another 12.
‘=1’ will be released on July 19th via earMUSIC as Ltd. CD+DVD (Digipak), CD (Jewelcase), 2LP Gatefold (black, 180g), Ltd. Purple 2LP Gatefold (180g), Ltd. Crystal Clear 2LP (180g) and Ltd. Box Set (CD+DVD Digipak, 2LP black Gatefold, 3x exclusive 10” vinyl editions feat. live recordings from Deep Purple’s 2022 tour, exclusive Collector’s T-shirt, 2x exclusive guitar picks, 1x exclusive art print, 1x exclusive lanyard, and the chance to win a Golden Ticket giving access to every show on the Deep Purple ‘=1 MORE TIME’-tour).
All LPs include a rich 12-page LP sized booklet – exclusively in the first print run!
The bonus DVD features the approx. 60min documentary ‘Access All Areas’ joining Deep Purple backstage on tour and providing an exclusive look behind the scenes.
Further exclusive items are available via the official album store: Ltd. 2LP Picture Disc, Ltd. Cassette, strictly limited canvassigned by all band members – limited to 150 items only and various other merchandise items.